Official Beach Resorts of Sanibel & Captiva Branding

In February of 2018 I had the opportunity to reinvent the branding for the entire range of properties managed by Sanibel Captiva Beach Resorts LLC. This included Beachview Cottages, Castaways Beach and Bay Cottages, 'Tween Waters Island Resort and Spa and West Wind Inn. Under the direction of NOISE Creative Director John Sprecher and working closely with the S.C.B.R. executives I developed a range of corporate identities and logos that redefined each property. The logos featured sand-like textures to reinforce the tropical setting of these beautiful properties. The palettes were different from one property to the next, yet held together as a family of brands when presented together. We struck a balance between luxury and fun – remaining true to the mission of the property management parent company. The full range of logos were enthusiastically approved by the executives at Sanibel Captiva Beach Resorts. The logos have been adopted to the full spectrum of their marketing efforts.